Performance Marketing

Data-driven advertising for wholesale distribution

I help wholesale and distribution businesses build Facebook ad systems that generate qualified leads at scale. Tech-driven approach. Measurable outcomes.

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Marketing built on metrics, not guesswork

After years in tech at a direct-to-consumer marketing company, I discovered something surprising: the same analytical frameworks that drive DTC success translate directly to B2B wholesale advertising.

I bring a tech-first mindset to Facebook advertising—setting up tracking systems, building testing frameworks, and optimizing based on real numbers. Every decision is backed by data. Every dollar is accountable.

How we work

A structured, data-driven process that turns ad spend into predictable lead generation.

01

Audit & Strategy

We dig into your current setup — tracking, audiences, creative, landing pages — and build a roadmap based on what the data says, not guesses.

02

Build & Launch

Proper campaign structure, pixel setup, conversion tracking, and audience targeting. Everything wired up correctly from day one.

03

Test & Optimize

Systematic A/B testing on creative, copy, and audiences. We let the numbers tell us what's working and double down on winners.

04

Report & Scale

Clear reporting on metrics that matter — cost per lead, ROAS, conversion rates. When something works, we scale it.

Work with me

Core
$1,200/mo

Foundation-level campaign management for businesses ready to start advertising.

  • Facebook Ads setup & management
  • Campaign structure & audience targeting
  • Monthly performance reporting
  • Optimization meetings
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Scale
$5,000/mo

Full-service marketing partnership with multi-channel expansion.

  • Everything in Growth
  • Multi-platform campaigns (Google, etc.)
  • Landing page optimization
  • CRM integration & automation
  • Weekly strategy calls
  • Priority support
Let's Talk
D

Tech background. Marketing results.

I cut my teeth in tech at a direct-to-consumer marketing company, where I learned that great marketing is really just great data analysis. When a friend in the flooring industry asked for help with advertising, I realized the same principles apply—and often work even better in B2B contexts.

Now I work with wholesale and distribution businesses to build advertising systems that actually work. No fluff. No vanity metrics. Just clear tracking, honest testing, and campaigns that make the math work.

Based in the Chicago/NW Indiana area, but work remotely with clients who value a data-driven approach.

Let's talk

Ready to build a lead generation system that actually delivers? Book a call or drop me a line.